Connect with us

Content Creators

TikTok Announces ‘StemDrop’

Published

on

tiktok

TikTok is boasting a new evolution in global music collaboration with the launch of ‘StemDrop’ which is being touted as “A Song for the World”, according to an official announcement issued on the TikTok website.

Per the announcement:

“StemDrop launches in collaboration with one of the greatest songwriting teams in history, led by Max Martin. TikTok creators globally are exclusively provided with music ‘stems’ and invited to produce their own versions of a brand-new song titled ‘Red Lights’ written by the prolific hitmakers.

Simon Cowell and Syco Entertainment, the pioneers behind the world’s most successful talent discovery formats, along with award winning international entertainment executive Tim Van Rongen, have partnered with Universal Music Group, the world-leader in music-based entertainment and its Republic Records label to create StemDrop – a new evolution of musical collaboration, curation and artist discovery to be launched exclusively with TikTok and Samsung.

Joining StemDrop for its launch are the prolific hit-making team, Max Martin, Savan Kotecha and Ali Payami. Revolutionizing global music collaboration, StemDrop will act as an incubator for new talent, artistry, and creativity by giving the opportunity for all artists and music creators, from anywhere in the world, the opportunity to collaborate with some of the very best and most iconic songwriting talents of all time.

Made possible by Samsung, there will also be a first of its kind ‘StemDrop Mixer’ on TikTok where creators of all levels can experiment with individual effects, harmonies and melodies to create and upload their own unique version of the song.

Officially launching on 26 October on TikTok, with creative direction from Syco Entertainment and Universal Music Group’s Republic Records and powered by Samsung Galaxy. StemDrop is a never-before-seen platform for artists to showcase their talent to the world.”

Content Creators

TikTok Tests Reducing Music Options As Music Usage Rights Negotiations Continue

Published

on

tiktok

It appears that there could be a scaling back of music usage on the short form platform TikTok, as the company is currently testing among some users located in Australia which will restrict the capacity that they can add music to their clips, according to Bloomberg.

Per the report, “TikTok is limiting the number of songs that users can post on its app, an experiment to assess how much they value music in their videos. Content creators won’t be able to use certain songs, the company said in a statement.”

The report goes on the speculate that TikTok is aiming to put a dollar amount value on their use of music with the app, and thus use that in negotiations, as some sort of bargaining angle, with music publishers in the future, which will surely be a headline for short form content news as it plays out.

TikTok’s parent company ByteDance has sought to negotiate lower payments on music usage within their platform, arguing that music is not as crucial to the TikTok experience as publishers suggest it is.

It will be interesting to see how this plays out for the future of the app, and for the short form content creators that use it, especially for income.

Continue Reading

Trending