A Comprehensive Blog About Custom Retail Box Printing for Emerging Businesses
5 min read
In an age where technology is continuously advancing, the retail industry seems to have remained stagnant in its methods. While a few specialty online retailers offer custom-printed boxes exclusively for their product lines. Many companies still rely on traditional brick-and-mortar stores.
Companies need to invest a lot of money into their building before they can start selling products. One way that companies promote themselves is by putting boxes with promotional materials in the store. The box might have other things like books for customers to read while they wait at the store.
In this blog post, we will review exactly what goes into creating custom retail packaging boxes from start to finish, with multiple examples along the way. We will also discuss some of the most important factors to execute a successful retail box printing campaign.
Box Size and Shape
The first step of creating custom retail boxes is determining the size and shape best fit your item. After choosing the appropriate box dimensions, you must decide what type of design to use. There are three major categories of designs:
- Molded Pulp Trays
- Folding Carton Boxes
- Corrugated Board Panels
Molded Pulp Trays
Molded pulp trays are really good for storing things. They are sturdy and keep you from spilling liquid on the inside of them, or getting dust on them.
Molding starts by putting one side of the mold together and then inserting it into a machine. The machine will make the material bumpy, but after it is taken out, the bumps go away. These boxes are usually less expensive than others but take longer to create because they need to solidify slowly.
Folding Carton Boxes
Folding carton boxes have been around for decades and are still a favorite among small companies, especially on the web. There are two types of outdoor sheds. One is double-wall and the other is single-sized. The double-wall has a storage capacity of 1/2 cubic feet to 4 cubic feet, and the single-walled one has a maximum storage capacity of 4 cubic feet. Products are safe from being damaged, but they will not be safe if someone spills a liquid on them. They should be well wrapped in lots of cardboard to make sure that the liquid does not seep into the crevices.
Corrugated Board Panels
Corrugated boards can be used alone or can fold together to create more flexible packaging options. Two common styles include side loading, which allows easy insertion of products. Top loading is a good way to ship items. It is easier for those who are doing the shipping to carry and they don’t have to worry about getting hurt.
Printing Design
The second thing you need to consider in retail packaging is the design and layout of your artwork. Most companies print custom layouts, but you need to provide them with all the necessary information for a smooth process. This includes:
Color Selection
Depending on what industry you’re in, colors may play an essential role in attracting clients. For example, certain shades such as red might be color-coded to indicate warnings or caution. People often choose colors like blue and green for stores because they make people feel calm and relaxed.
Font Selection
If you are designing images for your packaging, fonts could work. There are many to choose from. It’s especially important to consider how legible the font will be when printed out on a large scale. Some fonts are hard to read when they are printed. This is because they were not made for printing.
Image Placement
The placement of images on your retail boxes is another essential consideration. It’s important to find a balance between creativity and practicality. For example, if you have chosen not to use plain packaging, it may be best to choose an image that covers the majority of the box instead of small details in the corner or something that only covers about a third of the box.
Printing Technique
There are several printing techniques to choose from. You can choose any of the techniques depending on your budget, look, feel, and requirements. Here are the most popular options:
Digital Printing
It is less expensive than offset printing, but it can have a lower-quality appearance. If you use an inkjet printer, your final product might not be as good as if you used a different type of printer. The colors may also come out darker than on paper with other colors.
If you’re a small business owner or an individual who merely wants to print flyers at home, this is probably not the best option for you. However, if you have a large printing project in mind and want to save money on offset printing costs, see what your supplier offers. You can search for digital print packaging solutions near me to find the best supplier for your product.
Screen Printing
You can either use a more expensive option but it lasts forever and is high quality. The process of this is done by pushing ink through a screen. This can be hard to do, but it’s worth it in the long run if you try. This method is helpful if you want to create big banners or large lettering.
The ink is in the cells of the fabric, and then it’s put onto a material. The final print looks sharp and clear with no bleeding on any part of the material. It’s only recommended for indoor use. If you keep it inside, it will last a long time.
Offset Printing
Subtractive printing refers to a method of printing in which a plate is first made and then ink is applied to it. This technique has been extensively utilized to print on paper, but it should also be effective for box making.
In addition, the printing process is clean and precise, with little to no variation from one box to another. Although prices vary widely according to the size of your order, offset printing should typically cost more than other methods due to its increased quality.
Conclusion
In this article, we’ve talked about a few different methods of printing your custom-printed boxes. Although the process is different depending on what you want, it’s surprisingly easy to do without much experience. As long as you know what you want and take time and be patient, it will work.
